Pitching is one of the hardest parts of being a freelance writer, because it takes a lot of effort to craft a good pitch but you have no idea if it will succeed (and more often than not, it doesn’t). Here’s a really good article from the Neiman Lab about the secrets to a good freelance pitch, with advice from a number of editors in publications like The New York Times, Quartz, and the Washington Post. It might be US-focused, but the advice is 100% relevant to Australian journalists.
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